The hashtag #deleteUber was trending recently. People were upset because when New York taxi drivers went on strike for an hour, in solidarity with those protesting President Trump’s travel ban at JFK airport, Uber announced they were lowering prices at JFK. To some, it seemed like they were trying to profit from this. So then Uber tried to apologize, but the damage was done. Now they are trying to dig out of the hole they created by contacting irate customers individually.