Remembering Other Retired Syrup Mascots

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Published on June 18, 2020

It took 90 years for racist stereotypes to finally fall out of fashion among America’s breakfast condiments. #Transformers #StephenAtHome #ColdOpens

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40 comments

  • MythKiller77 2 months ago

    So who’s ready for Aunt Jemima’s replacement, Mother Karen?

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  • Daniel Tsosie 2 months ago

    Why do I want some Paddy Wagon O’ Liquid Gold. Bet there be a nip of whiskey in there for my “pancakes”

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  • Random Things 2 months ago

    Am I the only one who thinks it’s dumb to take away aunt Jemima? It was so iconic , just like uncle Ben

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  • mary jones 2 months ago

    Aunt Jemima is based on the common “Mammy” stereotype, a character in minstrel shows in the late 1800s. Her skin is dark and dewy, with a pearly white smile. She wears a scarf over her head and a polka dot dress with a white collar, similar to the common attire and physical features of “mammy” characters throughout history.[11] A character named “Aunt Jemima” appeared on the stage in Washington, D.C., as early as 1864.[12]

    The inspiration for Aunt Jemima was Billy Kersands’ American-style minstrelsy/vaudeville song “Old Aunt Jemima”, written in 1875. Rutt reportedly saw a minstrel show featuring the “Old Aunt Jemima” song in the fall of 1889, presented by blackface performers identified by Arthur F. Marquette as “Baker & Farrell”.[8] Marquette recounts that the actor playing Aunt Jemima wore an apron and kerchief, and Rutt appropriated this Aunt Jemima character to market the Pearl Milling Company pancake mix in late 1889.[8][13]

    However, Doris Witt at University of Iowa was unable to confirm Marquette’s account.[14] Witt suggests that Rutt might have witnessed a performance by the vaudeville performer Pete F. Baker, who played characters described in newspapers of that era as “Ludwig” and “Aunt Jemima”. His portrayal of the Aunt Jemima character may have been a white male in blackface, pretending to be a German immigrant, imitating a black minstrel parodying an imaginary black female slave cook.[14]

    Reply
  • Sonicplys 64 2 months ago

    Replace with a plain white guy named Bob. Not offensive ya?

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  • SpaceFox 2 months ago

    Ah yes, but slaves working in their Chinese factories is fine

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  • Jiasun Zhang 2 months ago

    What bout simply give Aunt Jemima a new background like independent morden women instead just wipe her out of exitence ?

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  • relikhunter22 2 months ago

    How many years do we still have to wait for sports teams to do the same?

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  • Cotivity 2 months ago

    Meanwhile, NOBODY asked for, voted for and/or supported changing the BS racist depiction of indigenous tribes around the world…Like seriously, WTF?!

    Reply
  • My toes Are cold 2 months ago

    Just give her dreadlocks, put her in a Bart Simpson tee shirt & call her Auntie Jemima. Nothing wrong w that.

    Reply
  • christopher montgomery 2 months ago

    I know we are all against racism, but why in the hell are we getting rid of aunt Jemima. I personally see her as a positive representative of the black community – a loving mother making breakfast for her kids. This is not a decision I support in the slightest. This is just sad 😭

    Reply
  • B-MAN 2 months ago

    As Red Buttons said….”UNCLE BEN! YOU’RE A CREDIT TO YOUR RICE”……dean Martin roast

    Reply
  • Igor Schmidlapp 2 months ago

    And “Uncle Ben’s” rice is going, too…
    There goes my plans to start “Uncle Tom’s Manufactured Homes”… ;-P

    Reply
  • Paul Hrebec 2 months ago

    No one cares except stupid people.

    Reply
  • Kevin Holsinger 2 months ago

    Can I still eat my “Red (WWI German fighter pilot) Baron” Pizza…since apparently someone thought he’d be a great mascot?

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  • pvthitch 2 months ago

    Change the brand name to Auntie J.

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  • Night shade 2 months ago

    Spicy buck wheat gravy 😂
    Ok fine I admit it. I have caressed that aunt Jemima shaped syrup bottle.

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  • Michael Perez 2 months ago

    There goes my breakfast. What next my flintstones fruity pebbles now.

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  • Elaine Hinton 2 months ago

    Next will be rice. Uncle Bens and Mahatma..

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  • Lady Love 2 months ago

    Spiderman and Jonah from The Ozarks are also requesting that Uncle Ben Rice be taken off the shelf so that they can mourn in peace 🙏

    Reply
  • Mark Dowse 2 months ago

    This is a needed, ahem, “retirement” – which I hope Aunt Jemima enjoys.
    But I wonder, what’s next to go on the list of brands in ‘good ole USA’ ????

    Reply
  • Joebid Touchkids 2 months ago

    Rebrand the racist tidy bowl man a white man floating around in a sailor suit avoiding giant fetuses in a river of urine. Lol I really don’t find this racist as a white person.

    Reply
  • Popeye Gordon 2 months ago

    Slave or not, when you erase the image you also erase the record of the high value as an integral part of a family who relied on a skilled cook who worked hard. The food would taste exactly the same if she was a paid worker. Slavery was wrong but not some of the treasured work they did and valued positions they filled. These nannies did not make the syrup anyways, they just knew how to serve it with delicious breakfasts. Erasing Uncle Ben also erases his treasured accomplishments as a skilled chef. We can thank them for soul food too. This tosses out the baby with the bath water.

    Reply
  • fob1xxl 2 months ago

    Uh oh !!!! Better watch out “UNCLE BEN” !

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  • jk jkk 2 months ago

    Tell me it’s a joke, tell aunt Jemaima will still be aunt Jemaima

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  • Richard Hunt 2 months ago

    As a child I equated The Portraits of Black Men and Women on food products as a wholesome,home style,from the Heart ( they don’t call it SOUL FOOD for nuttin ya know 😉) kinda meal that would be tasty ,yet simple !!
    So the changing of these Icons of Advertising ,while long over due ,is going to be a reality of a past changing and a future that awaits !! 🇺🇸😃

    Reply
  • z0inkz 2 months ago

    Everyone has a relative who can make an awesome dish of something 👩‍🍳. I’ve only known the current depiction of Aunt Jemima. I always thought it referred to someone’s aunt or a lady in the neighborhood who knew how to whip up some killer pancakes. The mascot & label design always felt welcoming. This is like an “Adam Ruins Everything” moment 😕.

    Reply
  • Brownskingirl Me 2 months ago

    No, we are not buying it. You want to act like we not going after your racist pockets.

    Reply
  • Brownskingirl Me 2 months ago

    You are going to lose Black dollars.oh shit wait Not Black Wall Street Black dollars.

    Reply
  • Brownskingirl Me 2 months ago

    Yes, the same Black dollars that you depend on to continue to build white America’s wealth.

    Reply
  • Chris Spiers 2 months ago

    Our Country has gone crazy! 🤪🤪🤪

    Reply
  • kv cp 2 months ago

    I am just amazed at the amount of people that use and like Aunt Jemima. I had it once, and it just doesn’t compare against real maple syrup.

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  • Neutron Pixie 2 months ago

    What is Uncle Ben gonna do without Aunt Jemima?

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  • S E 2 months ago

    I just don’t like any image or picture of person on my food package ! It doesn’t matter black or white or any other race period!

    Reply
  • Mary Hernandez 2 months ago

    Cousin Abraham’s mashugana flapjack schmaltz!! LOL!!!!!😅😂🤣

    Reply
  • ryarod 2 months ago

    I don’t know how to feel about this. Would someone who knows more about this please explain to me why it’s bad to have a black mascot for a food product?

    Reply
  • rachelisagrapefruit 2 months ago

    Brian Stack! Or maybe Brian… short stack?! I’m sorry. I’ll leave.

    Reply
  • Lance Link 2 months ago

    Are they discontinuing: white cracker barrel?

    Reply
  • gamanin8 1 month ago

    Captain Highliner is also based on a racial brand: a white sea captain.

    Reply
  • viddork 1 month ago

    So much for representation.

    Reply

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