May The Forced Marketing Integration Be With You

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Published on November 18, 2015

As a “Star Wars” mega-fan, Stephen will buy any and every product associated with the franchise.

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75 comments

  • Kylo Ren 5 years ago

    Yes… It’s all part of the plan. Good Stephen, goood

    Reply
  • koenigmagnus 5 years ago

    There are two wars, at least. Clone + Rebellion

    Reply
  • James Stebbing 5 years ago

    This is such a great show!! Cheers for the laughs from New Zealand! :)

    Reply
  • Freedom Cage 5 years ago

    It is like the Chrysler and Hunger Games commercial. When I think of a
    bloody upraising catalyzed by televised child murders I think Fiat

    Reply
  • Ankush Mudgal 5 years ago

    Use the Fork Luke! LOL!!!

    Reply
  • mariokarter13 5 years ago

    Moichandising! Moichandising!

    Reply
  • Blak 5 years ago

    STEPHEN! How dare you defile the mask of the great Darth Vader by .. oh
    what’s that? George Lucas? Prequels? Ridiculous scream of “Noooooooooooo”?
    Okay, carry on. -.-

    Reply
  • Coregame3 5 years ago

    Stephen should play Battlefront

    Reply
  • HG Shurtugal 5 years ago

    Jokes on you Darth Vader dosnt have a dad.

    Reply
  • Vion Innamorata 5 years ago

    Janelle Monáe is an intergalactic bae ❤ *・°☆.。✰

    Reply
  • Adhi N 5 years ago

    Luke, i am your father..of products placement

    Reply
  • Jerry Vang 5 years ago

    Use the Fork Luke XD lolololololol

    Reply
  • JediMasterNemo 5 years ago

    Now we know how Darth Maul got his look. Thanks Covergirl.

    Reply
  • fidorover 5 years ago

    “Wearing much cheap drugstore eye shadow, you are.”
    — *Yoda*

    Reply
  • JediMasterNemo 5 years ago

    Luke, I am your Mother, now.

    Reply
  • Distracted Observer 5 years ago

    I don’t even like Star Wars…
    **prepares to be cyber bullied by adult nerds with toys**

    Reply
  • Mythranis 5 years ago

    3:31 someone yelled out Ya!

    Reply
  • RandomAbbreviation 5 years ago

    As a “Star Wars” fan, I now feel obligated to wear lipstick and mascara.

    Reply
  • A D 5 years ago

    I want those organic eggs to be real…

    Reply
  • pt 5 years ago

    Please Star Wars eggs exist!

    Reply
  • Mr. C. 5 years ago

    gotta go with the dark side eggs, everytime

    Reply
  • AndreNGropo 5 years ago

    Will he ever not eat on the show?

    Reply
  • Julian Tiki 5 years ago

    The only force you´ll feel from eating so many eggs, is the cholesterol
    cloging up your shit….

    Reply
  • OtakuD50 5 years ago

    Star Wars the FLAMETHROWER!

    Reply
  • TheKEEEEEeK 5 years ago

    Well this was pretty fucking brilliant

    Reply
  • ElNingyou 5 years ago

    Gotta say… I fucking love that commercial, tho.

    Reply
  • Tesla 5 years ago

    what happened to the storm trooper?

    Reply
  • sinnloshausen89 5 years ago

    I just now realized that in German the name was fixed: “Krieg der Sterne”
    translates to “war of the stars”…
    I never thought about the plural, haha

    Reply
  • AMONAVIS! 5 years ago

    I don’t get it? Why can’t CoverGirl have a StarWars makeup collection?
    Makeup companies have stuff like this all the time, a collection of makeup
    INSPIRED by a movie. I specifically remember MAC’s Rocky Horror collection
    & the Simpson collection not too long ago. & they use the same colors
    because what are they supposed to do… Invent new colors? & why can’t men
    use makeup if they want…

    Reply
  • Arjun Krishnamurthy 5 years ago

    That should be a slap in the face of Disney and it’s forced product
    integration!

    Reply
  • eazon 5 years ago

    I died at “use the fork Luke”

    Reply
  • sukrat singh 5 years ago

    first!

    Reply
  • Michael Winter 5 years ago

    Star Wars is about a war of Death Stars …right? We’re gonna get a Rebel
    Death Star, right? Right?!?!

    Reply
  • knng2008 5 years ago

    Nicely incorporated the Cover Girl ad in the skit. Clever way of creating
    an ad without people realising it’s an ad.

    Reply
  • Caroline Adel 5 years ago

    Actually the eggs idea is great specially for the kids, i mean i’ll buy
    Star Wars eggs :D

    Reply
  • Chris Hall 5 years ago

    Disney is probably kicking themselves now saying, “why didn’t we think of
    that!”

    Reply
  • colombiantom 5 years ago

    ¨I am your mother¨ how can Stephen had missed that

    Reply
  • Ludwig Schubert 5 years ago

    use the fork Luke

    Reply
  • wakingup2010 5 years ago

    May the fork be with you!

    Reply
  • not your damn business 5 years ago

    holy shit.
    Yogurt was right.

    Reply
  • Iftheysayagame'sname They'llplaythatgame 5 years ago

    seriously, WTF is up with the people that attend late show tapings. They
    want to clap for everything.

    Reply
  • re11k 5 years ago

    Eggcelent

    Reply
  • Aurora Esterlia 5 years ago

    i thought you’re LOTR die hard fan….

    Reply
  • Adam Trotter 5 years ago

    Love hearing Stephen’s South Carolina accent come out on the “aigs” :)

    Reply
  • Free Thinker 5 years ago

    I’m on the side where the women eat food.

    Reply
  • AnimeLovinGirlyGirl 5 years ago

    I’m really annoyed that they don’t have cool color names!

    Reply
  • Nathaniel Gibbons 5 years ago

    I kind of want to buy those eggs, just for the box

    Reply
  • Ty Holmes 5 years ago

    Please wear the Darth Vader mask during an entire episode, it looks
    hilarious with the suit.

    Reply
  • Lord Cottington 5 years ago

    No John Boy-EGG-a pun, Stephen? I am ashamed of you.

    Reply
  • Kriemhild Schwarzwald (Mitenmujin) 5 years ago

    Obviously I’m a Sith when it comes to makeup. And by that I mean I don’t
    regularly wear it

    Reply
  • HowlingWolf518 5 years ago

    Star War: The Search for More Money!

    Reply
  • Fire_Element 5 years ago

    “Merchandizin! Spaceballs the Flamethrower!.. the kids love this one!”
    -Yogurt

    Reply
  • AbraxasGrey 5 years ago

    darth vader has no daddy

    Reply
  • Jay Milligan 5 years ago

    I need that plate.

    Reply
  • Maswerty “Swabby” Hill 5 years ago

    COLBERT SUUUUUUUUUUUCKS

    Reply
  • flintmakesmusic 5 years ago

    Storm Troopers can’t catch a break :,-)

    Reply
  • Omar Guillen 5 years ago

    Speaking of forced marketing integration…

    Reply
  • somerandomguy009 5 years ago

    Darth Vader doesn’t have a “daddy.” He was conceived by The Force itself
    YOU FUCKING CASUAL!

    Reply
  • Futrix 5 years ago

    Superfan Stephen doesn’t know Vader had no daddy.

    Reply
  • Maple Samurai 5 years ago

    Now I want Stephen to spend an entire segment wearing the Darth Vader
    helmet.

    Reply
  • Paul Ramos 5 years ago

    Star Wars EGGS. That’s all I need to eat!

    Reply
  • nenafan1 5 years ago

    I’d love to use the fork with you, Stephen… Er, Luke!

    Notice me Senpai!!

    Reply
  • King Dain II Ironfoot 5 years ago

    Use the Fork, Luke!

    Reply
  • Devlin Burgess 5 years ago

    God Covergirl, way to be bigoted. Where’s the make-up for the Wookies?
    Chewie’s gotta look his best!

    Reply
  • Randy Anglen 5 years ago

    my 3 year old is sold on star wars eggs!.

    Reply
  • Randy Anglen 5 years ago

    my 3 year old is sold on star wars eggs!.

    Reply
  • Elizabeth Trainer 5 years ago

    I’ve never seen Star wars, not one single film….I don’t get it.

    Reply
  • Chris Burns (CBeary) 5 years ago

    Dark Side… DARK SIDE OH GOD IT’S TOO LIGHT

    Reply
  • Articman 5 years ago

    And people thought that George Lucas marketed the franchise to
    death……….

    Reply
  • kacie Coleman 5 years ago

    The Stormtrooper had an accident. Oh this was great.

    Reply
  • Nick “TNFox” Rhodes 5 years ago

    MMMMMMMMMMMMMMMM FUNNNNNNNNNNNNNNNNNY JOKE!

    Reply
  • Buzzing Sign Diner 5 years ago

    I demand Chewbaccon!

    Reply
  • Eliot Cloud 5 years ago

    Why bother with the fucking marketing? Everyone who will see it has known
    about its existence for the past two years. Just a massive waste of money.

    Reply
  • KingOfMadCows 5 years ago

    They go great with blue milk.

    Reply
  • Garrus4Spectre 5 years ago

    Fun fact: The German translation Krieg der Sterne actually means stars’
    war. Which Steven made me realize for the first time.

    Reply

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